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Ten
Amazing Ways to Increase Attraction at a Trade
Show
 At a trade show, the best
way to attract customers is to get your display noticed.
Whether you have a big budget or are working on a shoestring,
there are ways to increase the wow factor of your trade
show booth - driving foot traffic on the big day, and keeping
your display in visitor's minds long after the show. A prize
vault and prize
wheels draw a lot of attention on the day of, and you
can create customized trade
show giveaways for them with your company logo. Also,
by simply adding a cash
cube money machine to your booth, you’ll be the
hit of the show. Think creatively and you can create a
display that is both interesting and memorable.
These ideas
are for anyone that has a small budget to work with or
is just starting to expand into exhibiting at trade shows.
You
can even use these tips and techniques whenever you are
speaking or presenting -- at Toastmasters, delivering workshops
-- or even eLearning activities.
1. Have a visual point
at your booth -- like a power point show or a television
with a video playing. Put together a workshop video, even
if it isn't professional quality. People will usually not
look at it more than three minutes before they feel conspicuous
and will approach you.
2. Have a picture album with success
stories and pictures. Especially great for independent
professionals selling a intangible product. Pictures of
workshop attendees having fun and doing various projects
or eating together or a Christmas party in your office
with your clients is very connecting and attractive. Please
like to belong to things that they perceive as "successful."
3.
Have a drawing for something that is valuable and attractive
to them. Don't give away something laying around your office
or something that has your ego attached, this very unattractive.
4.
Candy bowl. One they have to reach deep. Don't fill it
up, let it look like there isn't much left -- that is even
more attractive. They want to reach in before it's all
gone. They will take less too (chuckle).
 5. Hire a model
with brains and a marketing background
to assist you. Someone "very attractive."
6. Do
what they do in grocery stores, demonstrate how to use
your product. Wear a mike and have a small speaker attached.
Buy the headset mike like professional singers use. The
connection to that alone will attract (second chuckle).
7.
Wear clothes with your
logo. Name tags are great for participants but displaying
your logo or name is important for building your brand.
If you can't afford to have them done, create your own.
There are transfer materials made for your ink jet printers
(see your office supply store), find some nice shirts/blouses,
and go create.
8. Don't just stand behind the booth, go
in front of the booth and mix and mingle.
9. Stand up
behind the booth with a smile. If you get tired go sit
somewhere else and have someone there that has an attractive
approachable energy. Rule of thumb is to rotate the energy
every 30 to 60 minutes.
10. Display your web site name
big and bold in the background. Make the name a different
color than the "www" and
the ".com".
Here's a bonus for you. How about
going in with another one-person business and sharing the
costs. One that I like to use, is to work with someone
like does chair-massages. It is a big attractor to people.
Oops,
let me slip in another tip -- let's call it a super bonus
-- for getting this far in your the reading and in your
mindset. If you are a shy person, a dead way to sell at
a trade show, hire a trade show presenter.
A trade show
presenter is experienced at attracting people to your booth.
Their fee may seem expensive, and I said I was going to
keep these tips in the inexpensive realm, yet then if your
ROI gains from it, it will pay for itself. And these experts
on presenting at trade shows will pull in the people all
the time. Find someone training for this type of work and
you might even be able to barter.
About the Author:
Catherine Franz, a Certified
Professional Marketing & Writing
Coach, specializes in product development, Internet writing
and marketing, nonfiction, training. Newsletters and articles
available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
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